Montaj Digital

Lead Reactivation Calculator for Triple 20 Ventures

List & Cleaning

Total Leads 130,000
Cleaning Loss 35%

Funnel Rates

Email Open Rate 15%
Click-Through (on opens) 4%
Calculator Completion 50%
Contact Rate 30%
Enrollment Rate 20%

Revenue & Deal

Avg. Enrolled Debt $25,000
Rev Share (Your %) 50%
Sending Costs (est.) $500
Pre-Paid Build Fee $5,000
Total Enrollments
14
from 130,000 leads
Gross Commission
$14,000
$1,000 per enrollment
Your Share
$7,000
after 50/50 split

Active Commission Tier

$20K–$30K $30K–$40K $40K–$50K $50K+
4%
commission rate
$1,000 revenue per enrollment

Funnel Waterfall

Total Leads
130,000
After Cleaning
84,500
Email Opens
12,675
Calculator Visitors
507
Completed Calculator
253
Qualified Contacts
76
Enrollments
15

Revenue Split

Gross Commission $14,000
Triple 20's Share $7,000
Montaj Digital's Share $7,000
Montaj Net (after pre-paid credit) $2,000

ROI Analysis

Your Sending Costs $500
Your Net Return $6,500
ROI on Sending Costs 1,300%
Revenue per Lead (total list) $0.05

Breakeven Analysis

1
Triple 20 Breakeven
enrollments to cover sending costs
5
Montaj Digital Breakeven
enrollments to recoup pre-paid fee
9
Surplus Enrollments
pure profit enrollments beyond breakeven

This is one pass through the list.

After this first pass, ~72,000 non-openers get recycled with new subject lines 6–8 weeks later. Openers who didn't click enter a nurture sequence. Calculator completions who didn't call get SMS and email follow-ups. Each cycle extracts more value from the same list at near-zero incremental cost.